NEWS
News | Würzburg, October 2024
Future of Industrial Usability Conference (FIU24)
Over the course of two days at the Center of Vogel Communications Group GmbH & Co. KG in Würzburg, experts in UX, usability, and design in human-machine interaction gathered to exchange insights on current developments.
With our talk titled "Value of Physical UX," we aimed to provide a thoughtful counterpoint to the predominantly digital and virtual focus of the UX profession.
What does this mean in practical terms?
To truly align systems with user needs, we must understand the user as a human being, equipped with seven senses:
Vision – receptors in the eyes responsible for seeing.
Touch – receptors in the skin responsible for touch, pain, and temperature sensations.
Smell – receptors in the nose, closely linked to the sense of taste, responsible for smelling.
Taste – receptors on the tongue, also connected to smell, responsible for tasting.
Hearing – receptors in the ears responsible for hearing.
Balance (Vestibular perception) – responsible for coordinated movement execution and spatial awareness in three-dimensional space
Body Awareness (Kinesthetic perception) – receptors in muscles, tendons, and joints responsible for body awareness and posture changes.
These various sensory perceptions must be considered throughout the design process. Simply focusing on the visual aspect—such as with touch display inputs or purely touch-sensitive switches—neglects the needs of users.
Why is this important?
In the industrial field, ensuring that users can work efficiently, effectively, and with satisfaction is of utmost importance. Achieving this requires a multisensory approach. By incorporating different senses, cognitive load is reduced, and process certainty is enhanced.
What’s the challenge?
The UX processes are often decoupled from the development of the overall system, which leads to user guidance that works well on the HMI itself, but fails in the overall context of the application.
How can we improve?
The development of a digital UI should always consider the real-world setting of the final application, integrating all its physical components, environmental influences, and sensory perceptions beyond the (digital) user interface itself.
We thank all the speakers and participants for this fantastic event, and a special shoutout to Melanie Krauß for the excellent moderation, Clemens Lutsch for the leadership and initiative, MM MaschinenMarkt for the invitation, and VDID for their support!
Thanks and photo credits to Stefan Bausewein Fotografie.
News | Berlin, September 2024
Nomination for the Ecodesign Award 2024
This recognition, awarded by the Bundesministerium für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz (BMUV) and the German Environment Agency (UBA), signifies a meaningful achievement for our team and our commitment to sustainable design.
Out of a remarkable pool of over 400 submissions, our project has been selected as part of the final 22 outstanding entries. We eagerly anticipate the award ceremony on December 2, where Federal Environment Minister Steffi Lemke will present the accolade.
At first glance, a diesel-powered vehicle being nominated for an ecodesign award may seem counterintuitive. However, we are proud that the jury recognized the ecological merits of our design.
It is important to know that due to the long operating times combined with the high energy requirements for the implements, the current circumstances do not yet permit a sensible transition to electric operation.
The APZ 1003 series optimizes fuel consumption with load-dependent working hydraulics, resulting in fuel savings of up to 35%, while all engines comply with the stringent Euro 6 emissions standard.
A key aspect of our design philosophy is longevity, which we consider the cornerstone of sustainable development.
The modular design of the APZ 1003 allows for essential components to be easily replaced or retrofitted, enabling customers to adapt existing models to rapidly changing demands without the need for new purchases. This not only conserves resources but also supports economic viability.
Furthermore, the refurbishment of these vehicles for secondary and tertiary markets significantly extends their lifecycle. Easy maintenance and a reduced need for spare parts enhance overall resource efficiency—a true testament to our commitment to sustainable practices.
Our 3W+ concept emphasizes sustainable profitability, promoting diverse adaptations that minimize CO2 emissions through efficient logistics.
We believe that social sustainability is equally important; thus, the driver’s cabin has been ergonomically optimized to enhance the user experience, ensuring well-being features are integrated into the workday.
The APZ 1003 series exemplifies our belief that ecological design and economic success are not mutually exclusive but are, in fact, interdependent.
We are grateful for the great collaboration with HANSA, which has lead to this success!
News | Berlin, March 2024
iF Award for HANSA and Lumod
We are proud and happy about this renewed honor of our work and thank HANSA for the great cooperation.
News | Würzburg, November 2023
Future of Industrial Usability Conference (FIU23)
The relevant rules, norms and regulations are:
- VDI/VDID Richtlinie 2424
- UXQB (CPUX)
- ISO 9241-210
2. The Importance of Multisensory Design: The User Interface is more than just a touch screen; it encompasses all elements, including software and hardware components! A user-centered approach considers humans as complex multisensory beings, catering to various senses such as touch, sight, and sound. Thus we create intuitive and user-friendly UIs. Additionally, understanding how the human brain memorizes kinematic activity allows for the implementation of automatic workflows.
3. The Relationship between Usability and UX: Usability focuses on the effectiveness, efficiency, and satisfaction of using a product within a specific context, making it measurable. On the other hand, UX goes beyond Usability, taking into account factors like brand image, personal emotions, and the user's mental model. UX encompasses the entire user journey and how well the product meets expectations.
4. Enhancing Usability with UX: A positive user experience benefits usability by improving performance and reducing mental load. When users feel valued and taken care of, they perform tasks more easily and with greater satisfaction. We explored use cases that demonstrated the positive impact of a good user experience on efficiency.
5. The #KANO Model for User Satisfaction: The KANO model highlights the inclusion of "delighters" or excitement features alongside basic and performance features. These delighters significantly enhance the user experience with minimal investment, fostering user satisfaction.
6. Measuring the Value of Design: Using the #design value canvas, originally developed by PARK (formally known as Grow), we illustrated how the value of design can be measured. We showcased a success role model and explained how the #ROI of design can be forecasted and evaluated. This section garnered great interest and positive feedback, underscoring the importance of discussing the value of design, be it UX, #industrialdesign or a human-centered approach.
If you want to learn more about how design can benefit your organization, please don't hesitate to reach out to us.
Foto Credits: Stefan Bausewein & Martin Beschnitt
News | Munich, October 2022
10 x Design by Lumod on bauma 2022
More than ever the whole branch is facing challenges and constant change is necessary to prevail. Design is a key factor for success in transformation.
Our premise is to get the job done! From the initial field research, through workshops to determine needs, define goals and plan steps for an effcient process.
Being enthusiastic about creating solutions we take the role of problem ownership, always searching for the challenge behind the problem to help your business thrive – with passion, purpose and pragmatism.
See here all our contributions to bauma 2022
News | Cologne, June 2022
iVT Expo & Conference
News | Munich, March 2021
iF Award for Bobcat and Lumod
We are proud and happy about this renewed honor of our work and thank Bobcat for the great cooperation.
News | Bonn, September 2019
TBM UX Innovation & Cabin Design Forum
Managing Partner and Co-Founder of Lumod, Wanja S. Steinmaier, will be speaking on the 2nd TBM UX Innovation and Cabin Design Forum for NRMM about how to Profit from industrial design and creating innovation by cooperation.
News | Garching, May 2019
Info day „Additive manufacturing. From design to process“
Bayern Design, Bayern Innovativ, the BICCnet (Bavarian Cluster for Information and Communication Technology) and the Center for Digitization. Bavaria (ZD.B) invited to the information evening "Additive Manufacturing. From Design to Process" to Garching.
At the invitation of Dr. Kilian Steiner (Bayern Design), Lumod as a member of the VDID had the honour to contribute to the successful evening.
The lecture "Vom Wert der Gestaltung in der Digitalisierung" covered a wide range of changes in design through dematerialization, generative design and additive production.
And, of course, the reference to the Codex for Industrial Design should not be missing.
News | Hanover, April 2019
Tagesschau: Hannover Messe opens doors for trade visitors
Visit serva transport systems at the Hannover Messe 2019 together with SAP.
Or just have a look at the Tagesschau.
News | Munich, March 2019
Retrospect DEsigned in Bavaria, Lumod at MCBW 2019
For the fourth time already, Bavarian designers from the Association of German Industrial Designers (VDID) and the bayern design forum e. V. presented their work in a joint exhibition during Munich Creative Business Week (MCBW). In the inspiring ambience of the USM showroom at Wittelsbacher Platz, numerous visitors got to know the diversity of Bavarian design and dealt with the topic "Future 1959 - the dematerialisation of the product? More on LinkedIn
We were exhibiting the 1:4 model of a colossal vehicle as a counterpart to the ubiquitous dematerialization.
Why? Read more here. (German only)
Photo credits Fynn Eckstein
News | Munich, March 2019
iF Award for S/P/A Welding Systems and Lumod
The SPAce Bug from S/P/A Welding Systems really deserves the iF Award! Wanna know why? Watch the movie.
https://ifdesign.com/en/winner-ranking/project/space-bug-113px/259326
https://www.facebook.com/InternationalForumDesign/
https://www.linkedin.com/company/lumod-designagentur/
News | Munich, February 2019
8. Designer breakfast: TIME OUT! Ethics of digitization
Digitization presents designers with new tasks. Do you have to reposition or professionalize yourself? Does AI scare us? What solutions can the discipline offer to society?
Or are designers just display cases? Panel discussion at breakfast with leading figures from politics, business, design, research and education.
Discussion with breakfast, moderator: JJ Jones, performance artist/singer/moderator, Berlin/Munich/Nashville
News | Munich, February 2019
Design Thinking Versus Design Doing:
Grow Design Leadership Program
Design Thinking ist in aller Munde, doch wer „macht" eigentlich das Design?
Wir erleben einen fundamentalen gesellschaftlichen Wertewandel, der auch vor dem Thema Design nicht Halt macht. Genau deshalb kann Design heute mehr denn je eine Schlüsselrolle übernehmen.
Dazu braucht es kompetentes und selbstbewusstes Leaderhip, um Design Doing in businesskompatible Prozesse einzubinden und zu managen.
Geleitet wird die Veranstaltung von Frans Joziasse, Design Coach und Gründer von GROW, einem Ausbildungsprogramm für Designmanagement.
News | Munich, February 2019
Vernissage: Future design – Politics of Design
Wie verändert sich die Gesellschaft durch digitale Produkte?
Der Verband Deutscher Industrie Designer, gegründet 1959, widmet in seinem 60. Jahr das Programm zur Werkschau „DEsigned in Bavaria" der Vergangenheit, der Gegenwart und natürlich auch den Herausforderungen der Zukunft.
Zur Vernissage am 11. März wird der Architekt, Kurator und Hochschullehrer Friedrich von Borries das aktuelle Spannungsfeld Mensch-Produkt-Industrie-Politik-Gesellschaft beleuchten: Wie verändert sich die Gesellschaft durch digitale Produkte?
News | Munich, February 2019
Save the Date: DEsigned in Bavaria FUTURE 1959 – the dematerialization of the product?
Im Rahmen der Munich Creative Busniess Week (MCBW) präsentiert vom 09.03. bis zum 16.03.2019 USM gemeinsam mit dem VDID die Ausstellung DEsigned in Bavaria: „Zukunft 1959 – Die Entmaterialisierung des Produkts?". Hierzu laden wir Sie sehr herzlich in den USM Showroom am Wittelsbacherplatz 1 in München ein.
Wir stellen als Gegenpol zur allgegenwärtigen Entmaterialisierung das 1:4 Modell eines kolossalen Fahrzeuges aus.
Waum? Lesen Sie hier.
USM und VDID präsentieren „DEsigned in Bavaria" am Wittelsbacherplatz.
In seinem 60. Jahr setzt sich der VDID in seiner Ausstellung mit packenden, richtungsweisenden Zukunftsfragen auseinander.
Sind Algorithmen bessere Designer? Wie viel Design braucht der Mensch?
Diesen elementaren Fragen unserer Zeit und weiteren Herausforderungen der Zukunft widmet der Verband Deutscher Industrie Designer (VDID) im 60. Jahr seines Bestehens sein Programm zur Werkschau „DEsigned in Bavaria".
News | Cologne, February 2019
iVT Industrial Vehicle Cab Design and Technology Conference
The iVT Industrial Vehicle Cab design and technology conference offered stunning insights on the industry and gave us a the chance for networking and sharing our thoughts on Innovation Design and brand building by design amongst great speakers such as Gustavo Guerra (Volvo CE), Alexandra Herrmann (Fritzmeier Cabs), Jonas Stallmeister (Centigrade GmbH) and many more.
The latest issue gives some restrospect.
News | Shenzhen, Foshan, Hongkong (CH), December 2018
Sino-German Industrial Design Forum | CIIDF Shenzhen 2018
Being part of the delegation organized by AHK Greater China, we took the opportunity for a broad market screening and participation of multiple conferences and initial business contact meetings in the Pearl River Delta (China).
As participant and speaker at the 11th China (Shenzhen) International Industrial Design Festival 2018 (CIIDF) and the Sino-German Industrial Design Forum we were given the chance to talk about Innovation Design from Germany and Lumod's approach on Brand Building Design as Bavarian located company with global clients. It was amazing to see the Chinese business men being excited about the Bavarian spirit of Gelassenheit (equanimity).
News | Dorking (UK), November 2018
The iVT international Magazine on Cab Design Secrets
Optimize your cab design and technologies with the only conference dedicated to industrial vehicle cab ergonomics, HMI, materials, technologies and operator comfort.
News | Phoenix (US), September 2018
AC&T: Link-Belt to debut 175|AT
"We worked very closely with a third-party cab expert with emphasis on improving efficiency and reducing driver fatigue."
Rick Curnutte, Link-Belt's senior product manager
Read the whole article here.
Watch the 175|AT in action.
Read the story on Link-Belt.com
News | Doetinchem (NL), December 2018
Future Farming: CNH launches new Precision Farming aftermarket brand AGXTEND
CNH Industrial has launched the AGXTEND brand, focused exclusively on aftermarket precision farming technology solutions. AGXTEND will provide customers of CNH Industrial's agricultural brands, Case IH, STEYR and New Holland Agriculture, as well as those of competitor companies, access to exclusive productivity enhancing precision farming technologies, which will be of benefit throughout the entire cropping cycle.
Future Farming full article.
News | Doetinchem (NL), November 2018
Future Farming on ISARIA crop sensor
New easy to operate, affordable crop sensor by Fritzmeier.
German manufacturer Fritzmeier Umwelttechnik is currently developing a new easy to operate and affordable crop sensor for farmers growing 100 ha or less. The company says everyone can learn to operate it within 15 minutes.
Read also: Smart4Grass: Innovative grassland maintenance.
News | Mainz, May 2018
Mobile Maschines about serva transport systems
How can parking cars and transporting materials be made easier and more convenient, more efficient and safer? The two engineers Rupert Koch and Leopold Meirer asked themselves this question a few years ago. Their answer in both cases is: "We rely on robots that manoeuvre laser-controlled and driverless, navigate freely and lift and transport objects safely." Article here (German only) Full story here (German only).
See EVEs in action here.
News | Bad Schönborn, March 2018
Fuchs Cab Youtube Video online
News | Munich, March 2018
Retrospect DEsigned in Bavaria (MCBW)
Munich: The fact is that Germany as a design location stands for outstanding success on an international level, and design from Bavaria is an important economic factor and innovation driver. The strategic approach in industrial design promotes the ability of companies to deal with new challenges with agile and tailor-made processes.
These factors were exemplified by the DEsigned in Bavaria exhibition and the skills of VDID designers from 3 to 10 March 2018 in the USM Showroom Munich, Wittelsbacherplatz 1.
In political, social, real and virtual life, we are increasingly faced with the choice between alternative facts. What effects does this shift in reality have on design work and how do designers react to this development? How do they deal with their responsibility in the sense of the VDID Codex for Industrial Design?
Prof. Dr. phil. habil. spoke at the opening of DEsigned in Bavaria. Max Welch Guerra from the Bauhaus University Weimar on 5 March in the exhibition.
In his keynote speech, Prof. Dr. Max Welch Guerra examines whether and how political design was and is. Because: We can all act politically much more directly: with our work. If industrial designers face the real questions, then design should not only be understood as a form, but also as a transformation of structures and processes.
In cooperation with USM Munich and bayern design as part of the MCBW 2018. sponsored by: Bavarian State Ministry of Economic Affairs and Media, Energy and Technology
More here:
www.vdid.de/archiv/index.php?v=1970
www.uni-weimar.de/de/architektur-und-urbanist
Photo Credits: Fynn Eckstein
News | Munich, March 2018
Save the Date 05.03.2018 - MCBW DEsigned in Bavaria
As part of the Munich Creative Business Week (MCBW) we cordially invite you to the exhibition DEsigned in Bavaria.
Design from Bavaria is an important economic factor and innovation driver. The strategic approach in industrial design promotes the ability of companies to deal with new challenges with agile and tailor-made processes.
The exhibition in the USM Showroom presents exemplary works in this context. With the SPAce Bug product series and the EVEs logistics vehicle, Lumod shows how industrial design creates substantial value.
Vernissage
When: 05.03.2018, 19:00 o'clock
What: Keynote by Prof. Dr. phil. habil. Max Welch Guerra,Bauhaus Weimar
Live music (Swing/Jazz/Klezmer) with the Swinging Lemonades
Where: USM Showroom Munich, Wittelsbacher Platz 1
Please register for the vernissage by 28.02.2018:
online www.usm.com/events, by phone +49 89 22847020 or by e-mail to usm.muenchen@usm.com

News | Munich, January 2018
SENNEBOGEN Telehandler 355 E at IFAT 2018
With the completely newly developed telehandler, SENNEBOGEN is once again setting standards in terms of driver comfort, overview and flexible application options. Hall C5/Stand 241/340 on 300 m²
News | Hannover, November 2017
Great success for Smart CAB at Agritechnica
From November 12th to November 18th the world premiere of the Smart CAB took place at the Agritechnica.
The joint cluster booth was a real people magnet and customers and journalists watched the detailed presentation by the cluster partners. Thanks for the numerous visitors and for the interest in our projects. Within the next weeks the Cab Concept Cluster would like to introduce you the integrated innovations of the Smart CAB in the CCC blog.
News | Hannover, July 2017
See the smart CAB on Agritechnica 2017
After the great success of the multiple award-winning Genius CAB, the Smart CAB will now be unveiled at the Hannover Agricultural Fair. A truly smart cab that has been developed as a multifunctional cab for self-propelled vehicles such as harvesters and field sprayers.
Read here what's so smart about the Smart CAB?
News | Stuttgart, March 2017
Transforming Industrial Design #2
We were given the chance to participate and speak at the "transforming industrial design #2, Haus der Wirtschaft" in Stuttgart. It was a pleasure to share our experience in Innovation Design with so many interested and enganged perticipants.
News | Munich, April 2017
„Does a machine like this have to be pretty?“
Eine oft gestellte Frage an uns Industriedesigner.
Meist hat der Fragesteller sie für sich bereits beantwortet: „Nein, muss sie nicht. Sie soll ja funktionieren, da ist es egal wie sie aussieht."
Richtig: Sie muss funktionieren! Was dabei allerdings gern übersehen wird: Es gibt eben nicht nur die technische Funktion. Diese ist nur ein Teil des Gesamtsystems mit einer Vielzahl von Funktionen. Diese verschiedenen Funktionen haben je nach Produktgattung und Umfeld unterschiedliches Gewicht.
Read more on LinkedIn: „Muss denn so eine Maschine wirklich hübsch sein?" (German only)
News | Munich, March 2017
Three iF Awards go to Lumod
We won three iF Awards 2017 thanks to our wonderful clients!
Cab Concept Cluster, S/P/A Welding Systems, Terex-Fuchs
Find out more about the award winning products with the projects links below.
News | Bad Schönborn, April 2017
Bauforum 24: Design award for the new cab from Terex Fuchs
What convinced the jury of the iF Design Award?
Terex Fuchs erhielt beim diesjährigen iF Design Award erstmals vom iF International Forum Design den weltweit renommierten Designpreis. Prämiert wurde die neue Fuchs Kabine, die sich mit der ebenfalls neuen Umschlagmaschine MHL390 F dem Wettbewerb gestellt hat. In diesem Jahr haben sich insgesamt 5.575 Beiträge aus 59 Ländern um das begehrte Qualitätssiegel beworben. Lesen Sie hier.
News | Ingolstadt, March 2017
Logistics Award 2017 for Audi & serva transport systems
VDA President Matthias Wissmann praises the innovative solution as an example of the outstanding performance of the German automotive industry.
The parking robots of the Bavarian company Serva Transport Systems GmbH have received an award for their use in logistics at Audi in Ingolstadt: Audi has won the 2017 Logistics Award of the German Association of the Automotive Industry (VDA) for the system.
News | Karlsruhe, March 2017
The Fuchs Cab presented at the recycling aktiv
Kiesel presents at the recycling aktiv – TiefbauLive 2017 the handling machine FUCHS MHL340F and shows in the Bauforum24 TV video what the handling excavator has to offer with the all new cab.
News | Munich, March 2017
DEsigned in Bavaria, Lumod at MCBW 2017
At this year's Munich Creative Business Week (MCBW), designers and entrepreneurs from Bavaria showed for the second year in a row how successful design works. And they did so on the basis of concrete products presented in the outstanding ambience of the USM showroom. The overarching theme was global and cultural balance.
We were represented with two very different and yet related exhibits: The lifestyle self-therapy tool Triggerball and the surgical retractor Highlight 360.
Many thanks to the participants of Canaria inc., Classico Inc., ITOKI Corporation, MORITA Mfg.Corp, SHISEIDO and MAZDA, Sony Corporation, Sony Interactive Entertainment Inc., Tanihata Co., Ltd., Toto Ltd., Yamaha Corporation, Yamazaki Kentaro
Ausstellung: „DEsigned in Bavaria"
Podiumsdiskussion: „Design und Zukunft"
News | Ludwigsburg, October 2016
Genius CAB wins Focus Open Gold Award
The Genius CAB from the Cab Concept Cluster won another Gold Award! We are super happy about this International Staatspreis Design Focus Open 2016.
Every year, the Design Center Baden-Württemberg offers companies and design agencies from all over the world the opportunity to apply for the international design prize "Focus Open Award" with their most innovative product and concept solutions.
This year, the CAB Concept Cluster (CCC) has been presented with the Genius CAB in addition to many art and everyday objects.the Focus Open Award 2016.
According to the jury, the concept was chosen because of the improvement in the quality of the work and the functional structure.convinced. In addition, they described the design language as extremely consistent, comprehensible and of high quality.
News | Ludwigsburg, October 2016
RAY awarded with Focus Open Special Mention
Nach dem Gewinn des renommierten iF Awards wurde der autonome Parkroboter RAY von serva transport systems nun auch mit einer Special Mention renommierten Focus Open Internationaler Staatspreises ausgezeichnet.
News | Munich, April 2016
Success built on Cooperation
Experience the Genius CAB at bauma 2016
Together with 10 OEM suppliers of the construction vehicle industry, we have created an innovation platform with the Cab Concept Cluster brand that makes it possible to develop independent future concepts. The Genius Cab is a real vision of a wheel loader cab.
The Genius CAB shows in an outstanding way how industrial design can act as an innovation driver when it is used as a multisensory development process that aims to achieve maximum overall performance through the guidance and motivation of all participants.
In this project, we designed the brand, the product and the means of communication for the marketing measures as a unit - to be seen at bauma 2016 and beyond.
News | Munich, April 2016
Genius CAB wins Bauma Innovation Award
We are grateful and very proud to announce that on April 10, 2016 the Genius CAB was awarded the BAUMA Innovation Award in the category Design! In a festive ceremony at Allerheiligen-Hofkirche church in Munich the Cab Concept Cluster celebrated that event.
Georg Fritzmeier, entrepreneur of the Fritzmeier Group, accepted the award for the CAB Concept Cluster.
The innovation prize was awarded for the eleventh time in the five categories - machine, component, Construction/construction methods, research and design - awarded. A total of 118 applications were submitted from Germany and abroad.
The award-winning innovations are sustainable and economic developments with a high practical benefit that contribute to energy and resource efficiency and/or to Humanising the world of work.
News | Munich, March 2016
RAY wins the IF Design Award 2016
Also this year we are happy about an award for good design performance.
RAY- the parking robot from serva transport systems wins the popular IF Design Award.
News | Munich, March 2016
DEsigned in Bavaria, Lumod at the MCBW 2016
For the first time at Munich Creative Business Week 2016, Bavarian designers from the Association of German Industrial Designers (VDID) and the bayern design forum e. V. presented their work in a joint exhibition. In the inspiring ambience of the location partner Design Offices Munich, around 150 visitors got to know the diversity of Bavarian design and dealt with the design industry.
From fine packaging and communication design to machines for large-scale industry, current projects and works were presented and explained at the DEsigned in Bavaria.
A special highlight was the world premiere of the autonomous logistics vehicle EVE from Lumod. The short presentations by the designers also aroused great interest: In just six minutes, the individual approaches were concisely presented to the audience. At the get-together that followed, both spectators and participants had the opportunity to discuss topics in greater depth and make new contacts. The feedback from the participants was unanimous: Keep it up!