The Thinking
Transforming for change
Each task is unique. Being enthusiastic about creating solutions we take the role of problem ownership, always searching for the challenge behind the problem to find the hidden needs – yours and your client’s. Based on your objectives, we mutually create the design briefing and launch our transdisciplinary agile process.
You need change?
– That’s our business!
Success through agility
Design thinking also means constantly expanding know-how and dynamically incorporating it into the process as well as the definition of objectives - this is how we create surprisingly consistent products with enormous innovative power!
Research & Exploration | Design Consulting | Design Strategy | Innovation Consulting | Brand Consulting | Visual Brand Identity | Portfolio Strategy
The Doing
Iterating with strong tools
From ballpoint-pen to class-A surface modeling, we have the tools to bring your idea successfully to market realization. That is how we approach design – with a project and client specific fit-for-purpose process. By continually listening, testing and iterating we allow "flawed success and efficient failure", helping reduce risks and costs.
Your business sets the goal
– the user points the way.
From theory to the real thing
Creativity is the empathy to create experiences with products that people desire – this is how we are build value.
The aesthetics of a product only pay off if it can be manufactured. We see form and function as mutually dependent elements to achieve sustainable added value.
Usability | User Ergonomy | Product Design & Development | Modeling | Class A Surfacing | Technical Design Support | Visual Rendering
The Experience
Empowering the new
We design for all touch points in the context of business viability, human factors and sociological responsibility to craft successful innovations that serve business, people and humanity. Design governs the balance between change and continuity, empowering the new with a focus on human emotion and perception.
True innovation is realized to market.
Successful innovation is also accepted by people.
Your brand is a story – tell it!
We are storytellers. Everyone knows: A picture is worth a thousand words. Brand building and development should always emerge from the product or service you sell. With our competence in perceptual psychology and its practical implementation, we know how to set the scene effectively and tell your story.
User Centricity | Business Enhancing | Sociocultural Impact | Value Building
Clients

NEWS
News | Würzburg, September 2025
The Art of Design Part 1 & 2
"Die Kunst im Design, Teil 1 und 2 - wie gerade KMU das volle Potenzial von Industriedesign nutzen konnen" has now also been published in the current print edition of MM MaschinenMarkt – and almost in its entirety!
• improves user experience,
• supports change processes,
• and promotes sustainable business success.
In small and medium-sized businesses in particular, well-thought-out design management can make a decisive difference – from early problem detection and ergonomic human-machine interfaces to strengthening corporate social responsibility.
Our article shows how companies can integrate design thinking to strengthen their market position in the long term.
We also provide five specific, practical recommendations for action.
News | Munich, July 2025
Matthias Nirschl on EU EcoDesign Guidelines
The article by Prof. Sarah Dorkenwald, published on Bayern Design, explores how the latest EU regulations are reshaping the role of design in Corporate Social Responsibility (CSR).
Read the article here: https://bayern-design.de/beitrag/oekodesign-richtlinien/
News | Munich, April 2025
Lumod Contributing at SANY Marine Night
This extraordinary event brought together dealers, partners, and key industry players to share insights and celebrate innovation within the industry.
It was a real pleasure for our team to be present together with respected colleagues and to be able to report on our joint cooperation with SANY. Especially about the very successful Telehandler project.
We extend our sincere appreciation to Mr. Jeff Fu, Chairman of SANY Marine, and to Mr. Terry Liang, Telehandler GM.
A special thank you goes to Mr. Philip Boddy, who brought the collaboration to this huge success as product manager.
We anticipate exploring how SANY's Marine machines will perform in various environments and how we can continue to contribute to the brand's growth through consistent industrial design.
Foto credits: Philip Boddy. Thanks!
News | Würzburg, March 2025
Die Kunst im Design – wie Unternehmen davon profitieren können
"Die Kunst im Design, Teil 1 – wie Unternehmen davon profitieren können."
(German read)
In this piece, we address a common misconception among many small and medium-sized German enterprises—that design is merely an art form.
1. Integrate Design Thinking into your processes.
2. Focus on user needs throughout human-centered design.
3. Respect users' physical sensory needs in HMI design.
4. Prioritize sustainability and social responsibility.
5. Use aesthetics strategically to bolster your brand.
By adopting these practices, SMEs can optimize their offerings and create lasting value in a competitive landscape.